Posted 16/03/11 by Barber Design
What, we’re now available in pastel colours? No, Barber Designs have been working with Apricot in White City’s Westfield shopping centre. This is one of the most exciting shopping developments in London and we were thrilled to be able to contribute to it with the retail design for the new Apricot store.
Apricot is a women’s clothing retailer aimed squarely at a funky young market, so we created a bright point of sale display that was adaptable enough to cope with constantly changing fashions and open enough to present innovative styles at their best. We used the Apricot logo to good effect throughout the store, to create a space that is clearly branded but not overpowering.
We were also able to integrate natural themes with wood and stone building materials. This supports the natural and eco-friendly connotations of the Apricot name and also allowed us to add detailing that speaks of quality construction and finishing. The completed shop is now in place and it’s bright, attractive, and superbly functional for shoppers.
Working in dedicated shopping environments like Westfield London is always a challenge for retail designers. Although there is a strong market looking for the wares on offer there is also huge competition from other displays and shop fronts so innovative and striking designs are essential.
Our work at Apricot stands out in all the right ways. Next time you’re in that part of the world, stop by and take a look. You’ll find both high quality women’s clothing and outstanding design in the shop itself.
Posted 16/03/11 by Barber Design
Lighting is one of the key factors in retail design. No matter how colourful and well designed a point of sale display is, it still looks dingy and uninviting if it is badly lit. Without the right lighting shops look dirtier, cheaper, and the goods on offer do not look nearly so attractive. Dark corners waste space and give shoplifters opportunities you do not want them to have.
We are not saying you should blind potential customers with harsh floodlights. Proper lighting is comfortable but bright. It highlights what you want it to highlight and makes the whole space appear bright and interesting. Part of that is placement of the lights and shades and part of that is choosing the right bulbs with the right power.
LEDs are wonderful. They are not only far more efficient than ordinary light bulbs (meaning you cut down your lighting energy bill down to as little as 10% without losing brightness), they are also tougher and do not need to be replaced so often. That means less maintenance and less chance of a blown bulb going unrepaired in your shop.
Unlike normal incandescent bulbs, LEDs can also give out a pure white light. Colours can be seen as they are, rather than slightly yellow tinted. This is great for retail display spaces where you want whites to seem truly white. LED bulbs are also very small in size so they can be fitted in tiny spaces and aimed very precisely. Using them allows you to get creative with your lighting and build something really unusual.
Posted 07/03/11 by Barber Design
WEEE stands for Waste Electrical and Electronic Equipment. In the context of retail design, this usually means lights and light bulbs, audio visual displays, security cameras, and any other piece of electronic equipment you might use as part of a retail display or on the shop floor. It also applies to any temporary electronics installed as parts of pop up shops. Even fire alarm systems are included.
Some electronic components include substances that are environmentally unfriendly and need to be disposed of carefully. For example, laptop and phone batteries usually contain chemicals that should not be released into the wider world in case they get into the water table or end up polluting soil. When any piece of electronic equipment breaks you should check the WEEE regulations to find out how to get rid of it. That goes for families and individuals at home as well as private companies and shops.
Some things can just be thrown away with your normal rubbish, but others cannot. The Environment Agency provide good guidance about which is which and what can be done with certain difficult items. Often recycling is an option. That is great for the environment because it means less garbage going to landfill and a reduced need to manufacture more products.
If you would like to know about the waste and environmental implications of any of the components we are planning on using in a design, do not hesitate to get in touch. Our designers consider all factors before deciding on a particular product and we will be delighted to help you make environmentally sound choices.