Posted 21/11/11 by Barber Design
With the exception of temporary pop up shops, almost all clothing retailers need to have good changing facilities so customers can try on their wares. However, many shop owners and managers don’t pay quite as much attention to them as they should. Changing rooms that are dirty, cramped, messy, or otherwise inadequate can really let an outlet down.
At Barber Design we consider all aspects of retail display and design, and we understand how to make the whole shopping experience easier and more fun. That includes taking a good look at changing facilities. The first thing to do is ensure privacy and ease of use. A customer might try on one pair of jeans in a tiny, cramped cubicle, but they probably won’t go back a second time. There should be ample space, hooks for clothing, and a feeling of security.
They should also be clean- while we can’t come in and make sure your staff do their jobs, we can make sure all our designs are easy to look after. The changing space should also be bright and attractive, so a customer dressed in your clothing looks and feels as good as they possibly can.
There must also be enough changing cubicles for both men and women. Nobody likes waiting in line to try on a new top or a swimming costume. While it is sometimes necessary to find a balance between the size of each changing room and the number of them, good retail design can really help any shop make the best of the available space.
Posted 14/11/11 by Barber Design
The best retail designers will almost always be able to improve the look and feel of a shop. The first and biggest step towards creating an attractive, buyer-friendly space is deciding to take a bold step and make real changes, but all too often the inexperienced fall into a few common traps. Here are a handful of design mistakes that should always be avoided:
1. Cheap point of sale display units. Having your shop look stunning on day one is great, but it has to stay looking sharp for months to come. Basic cardboard point of sale materials can be effective if well placed, but they can also succumb to wear and tear very quickly. A display that looks bent, tired, cracked, or faded can quickly bring down the atmosphere in the whole shop.
2. Trying to pack too much into a small space. Customers need to feel free to move and browse. Cramped spaces just don’t feel welcoming. Clear pathways are an absolute must.
3. Hiding products. It should be easy for a customer to find the colour, style, and size they want. That means arranging products in a logical way and making sure sizes are kept in order. Good designs should make this easy.
4. Poor lighting. Nothing makes a great shop look grubby and unattractive quicker than old-fashioned strip lighting. Modern LEDs can be integrated into any retail design. They’ll not only provide bright, natural-looking lighting, but also last a very long time and save you money on electricity bills.
Posted 07/11/11 by Barber Design
In summer, it’s easy to make a shop look light, airy, and welcoming. On a bright summer day with plenty of sunshine shoppers are more inclined to be in a browsing mood and will wander into shops just to see what’s on offer. On a cold, wet winter day it’s another story entirely. Unless inside a shopping centre and protected from the elements, they are more inclined to go straight to the shop they need and not venture time and effort on exploring anywhere new.
The good news is that the best retail designers can make any shop into a haven for winter shoppers. When it’s dark and cold outside, stepping into a space carefully picked out with warm lighting and bold colours can be a very attractive prospect. Making the shop interior and shop front look happy, warm, and bright may take a little work but it is one task that can always be accomplished with clever design and the right products.
A brightly coloured point of sale display that may seem too much for summer shoppers could be just the thing to get their attention in winter. Rich, warm colours boost winter cheerfulness, and we could all use a little more of that when it’s sleeting down outside.
Remember, winter retail design isn’t just about Christmas. Here in the UK our winters are long and when chilly February comes around, shoppers will still appreciate good lighting and a warm, welcoming feel in their favourite stores. With our help you could attract more customers all through the colder months.