Posted 30/01/12 by Barber Design
If you’re thinking about retail design you’re probably focused on your physical store, and while that’s of course the best place to start, it’s important to think about your website as well. Customers expect an exceptional shopping experience online as well as off so you need to make sure you can meet their requirements, and having a functional yet appealing website will be a key part of that. It’s important to spend time on website design if you really want to make the right impact because, these days, the web matters.
Having a website that’s as attractive as it is functional can give customers extra impetus to shop with you. They’ll know they’re in for a good experience and if you give them everything they’re looking for – easy purchasing options, contact details, delivery information etc. – you can’t go wrong. But, it’s important to consider your marketing strategy as well. Your website should be an extension of your physical store so it needs to effortlessly blend in with your retail display and branding ideas, ultimately complementing your design ideals to ensure congruence and complete brand awareness no matter where or how you customers choose to shop.
The right website design can make all the difference and can ensure that you’re giving your customers a pleasant shopping experience no matter what method they choose to do it in, and if you want to see the difference for yourself just take a look around. We’re interior retail designers with a difference and can help you create a stunning website that will meet your expectations as well as those of your customers, so get in touch today and you’ll soon have the site that you’re after.
Posted 23/01/12 by Barber Design
If you are keen to revamp the look of your shops, you may need to enlist the help of expert retail designers. After all, such endeavours are not easy and to achieve the best possible effects, it helps if those involved have the technical skill and expertise required, as well as bags of creative flare.
The trouble is, not all design agencies will understand what it is you are after and some have a detached way of working that separates their creative teams from their customers. If you use such a firm, you might find that you spend all your time dealing with administrative staff and struggle to get your message across concerning what it is you are after.
Also, this way of working can be too rigid and it freezes you out of many of the decisions. Therefore, there is a risk that when the projects are completed, you are not entirely happy with the results.
However, the good news is here at Barber Design we are not like other agencies. We are a talented, specialist team of passionate designers who live and breathe creativity. If you use us, you will not be diverted by account managers and so on. Instead, you will get to deal directly with our retail design personnel.
This way of operating is far more responsive and it is effective in terms of achieving the best results. So, to find out more about whether or not we could help you get the perfect retail display, just take a look around our website.
Posted 16/01/12 by Barber Design
So, it is the start of another year. At this point in the calendar, after the festivities surrounding Christmas have come to an end, many people start thinking about ways in which they can improve themselves and their lives, and the same is true of business owners. You might have decided that now is the perfect time to enhance your retail space in a bid to appeal more to consumers and thus boost your profits.
Retail design is becoming increasingly important for companies. It is no longer enough to simply sell superb goods or services. Now, it is also necessary to appeal people’s sense of style and taste. And, when people are engaging in retail therapy, they want to enjoy their experiences.
Walking around dreary and outdated stores is therefore not something many people are prepared to do. Instead, they tend to head for outlets that have an attractive and contemporary retail display.
So, with 2012 stretching out before you, now could be a great time to seize the day and make improvements to your store.
Of course, to achieve the best possible effects, it is important to choose a superb team of retail designers and that is where we come in. Here at Barber Design we are perfectly placed to help you transform your shop into an ideal environment for your customers.
There is nothing more rewarding than hearing your tills ringing with the sweet sound of success as people flock in through your doors, and we may well be able to help you achieve this.
Posted 09/01/12 by Barber Design
The world of retail is becoming increasingly complex and these days firms have to be extremely savvy in order to exploit the opportunities open to them. One trend that cannot be ignored is the rising popularity of ecommerce. More and more people are heading online in order to source the goods and services they are after.
Indeed, you might be among the growing number of companies that predominantly sell your goods online.
However, there is a growing body of evidence that suggests a coordinated approach to retail that takes advantage of both physical retail spaces and cyberspace is the most effective. After all, consumers like to feel a sense of connection to the firms they buy from and sometimes this is best achieved by entering their stores.
With this in mind, you might benefit from taking advantage of pop up shops. These contemporary offerings can enable you to raise brand awareness and encourage loyalty and confidence among your target audience.
If they have seen your presence on the high street, even if only temporarily, they may be much more likely to buy your products or services later on over the web.
And short-term stores like this also get people talking and therefore are superb marketing tools.
Here at Barber Design our team of enthusiastic and talented retail designers are adept at creating superb pop up stores and may well have the perfect solution for you. So, to find out more about our retail design services, just take a look around our website.