Posted 27/02/12 by Barber Design
The self titled ‘Queen of Shops’, Mary Portas, has taught us that it is not just a good product and good customer service alone which generate retail sales. Effective retail design plays an enormous role in just getting customers into your store and helping them to understand what you’re selling and why they should buy it. Having the right retail display will encourage them to stay in the shop for longer, taking the time to browse what you have for sale and then actually buying it. Plus, if they enjoyed their overall experience, they are more likely to return and buy from you again.
It is also important that the design of your store reflects the image you are trying to convey as a brand and matches your brand identity. Our team of expert retail designers will work with you to incorporate your company’s identity into their designs, showing off what you sell to its best advantage and getting those customers through the doors. You need to display your products logically and in a way that gets them seen and, ultimately, bought.
Getting the right look is partly about knowing your customers. Who are your products intended for and what does that market like and appreciate? Based on the information you supply us with, we will create a contemporary design that appeals directly to your target market, getting them coming back into your store time and time again because it’s a place they want to be and be seen.
Posted 20/02/12 by Barber Design
Impulse buying is an important retail strategy which relies on customers picking things up from a particular retail display because they have suddenly decided that it is something that they need or want. Without that display in that specific location in your store, they would most likely not have bought that item. This strategy is most commonly deployed near tills and queuing areas because customers will have the time to look at what’s there.
To get the most out of a point of sale display, our team of expert designers will incorporate this into your overall retail design. Neglecting to include POS displays could mean that you are losing out on a large percentage of sales. It is not about tricking the customers into buying something that they don’t need. Many of the resulting sales will be because the customer has forgotten that they wanted or needed a certain item, or it might be that they didn’t even know that your shop sold it.
It is not just about having the right products displayed in the right areas, however, but also about the way in which they are displayed, which needs to be appealing to the customer and also easy to access and see. If a POS display runs alongside a queue, it is quite easy for it to become untidy or low on stock because staff find it hard to access the area. Our team can advise you on the best way to incorporate retail displays into the overall design of your store.
Posted 13/02/12 by Barber Design
You might think that spending money on a makeover for your shop is a waste of money and time. All or part of your store may end up closed while the redesign takes place resulting in a loss of income, plus you’ll have to pay money first to retail designers and then workmen for it to be carried out.
A fresh and effective retail design will actually increase business, however, so it is worth spending some time and money on getting it right because you will get a real return on your investment. The overall appearance needs to be attractive enough to draw the customers in, while the layout can influence what they buy and stop them from leaving empty handed.
The middle of your store is the weakest area when it comes to customers buying items. Our designers can help you create and incorporate a powerful retail display to keep their attention, particularly if you have a small store where space needs to be used to its maximum potential.
Another trick to get customers to buy more is to make sure that they can see everything clearly without having to make much effort to locate it. One way of doing this is to display things on racks and shelves at angles so that more merchandise is exposed to customers. This will give you less space for displaying, however, so it is something that you can discuss with our team of designers to see what is best for your store, as no two stores are the same.
Posted 06/02/12 by Barber Design
Christmas 2011 once again reported low sales on the high street. The experts’ explanation is that more and more customers are buying online from the comfort of their own homes, rather than heading into town. There are still many disadvantages for buying online, however. You can’t try clothes on or fully gauge the size and quality of items without seeing them. Plus, sending items back is a pain. Nevertheless, when economic times are still hard, you need to do everything you can to keep customers coming through your doors and buying in person rather than from their sofa. One way to do this is by having an effective retail design.
Our contemporary and innovative retail designers are experts in their field and know what makes an attractive store to keep customers coming through the doors. Whether you have your own premises or are looking for pop up shops, we can help you create the look you need, from the outside of your store right through to your website. Everything should work together to create a strong brand identity that appeals to your customers and makes them want to shop with you rather than your competitors. We work directly with you, taking your ideas and incorporating them into a design that will stand out on the high street.
We’re not just interested in the creative side of things either. Our designs are practical as well as bold. We help you to create a store that works to its potential, getting you extra business and boosting your profits.