Posted 26/03/12 by Barber Design
It is often said that nothing worthwhile in life comes easily and this can be true when it comes to promoting your goods. These days, it’s necessary to be creative and original to get the attention of consumers and this is not always simple.
For example, you might be keen to make the most of pop up shops. These temporary retail outlets can be ideal as a way of getting people talking and are therefore great as a way of raising the profile of your organisation.
However, the practical realities of creating temporary stores can be tricky, particularly if you lack experience in such matters. But the good news is, you don’t have to undertake such projects alone. Instead, you can come to the experts. Here at Barber Design we are specialists in such endeavours and should be able to achieve the best results for you, regardless of the potential obstacles in your way.
Indeed, the creative flare and sheer ingenuity of our retail designers was recently showcased in the Diesel pop up at the Boxpark site in Shoreditch. The brief was not easy. The firm had three units next to each other, but they were narrow and low, meaning that the usual retail principles had to be considered at a micro level.
Thankfully, our team loves a challenge and relished the opportunity to transform this space using their retail design skills.
Despite the limitations, they developed a multi-use experiential space that allows community and customer interaction. It even features a DJ booth in one corner, meaning the space can be transformed into a ‘boxparty’/club at the required times.
Posted 19/03/12 by Barber Design
These days, retailers ignore the power of the web at their peril. Firms that fail to harness the potential of this medium tend to struggle to garner sufficient interest and enthusiasm among consumers. After all, more and more people are switching on to the benefits associated with shopping over the internet. It can be more convenient and cheaper, and often it provides individuals with a broader choice.
However, while cyberspace is certainly rising in prominence, it is also key for firms to maintain an effective presence on the high street. This plays a large role in establishing and maintaining connections with the general public. People like to feel a sense of connection to the firms they buy from and in many cases this is best achieved by entering their stores.
With this in mind, it’s important that your firm takes advantage of retail design and operates an attractive and appealing website as well.
Luckily, it’s now easier than ever before to source expert help to make this easier. Here at Barber Design we have well over a decade’s experience in such matters and know the importance of both on and offline marketing and design.
Our retail designers can help you enhance the look and effectiveness of your current retail outlets, or, if you lack a physical presence, we can develop pop up shops to showcase your offerings and generate hype for your company.
Meanwhile, we can also ensure that your website looks the part and does your products or services justice.
Posted 12/03/12 by Barber Design
Like many sports clubs, yours may be making increasing use of the web as a means of selling your merchandise. This can be a great way of encouraging people to buy your products and it may boost your bottom line.
However, it’s important that you don’t neglect the significance of your physical stores. Research repeatedly shows that customers will always value the experience of visiting retail outlets and having something to take home with them.
Here at Barber Design we have 13 years of experience when it comes to creating the perfect retail design and we have helped many sports clubs and brands during this time, meaning we know exactly what we are doing.
By making sure that your shops look the part and are designed to achieve optimum sales, you can boost your revenue and add to your overall success. For example, you might want to increase accessibility in your stores so that you can take full advantage of match days at your ground.
Making sure you benefit from effective retail interior design is the perfect way to strengthen your brand and to provide your customers with an immediate experience and inspiring environment to keep them coming back.
Posted 05/03/12 by Barber Design
Football clubs around the UK and elsewhere around Europe are currently undergoing significant changes in order to meet the new Financial Fair Play regulations set out by the Union of European Football Associations. The organisation’s bold initiative means that, by the 2014/15 season, all clubs must balance their football-related expenditure against their incomes.
If your club is currently under pressure to boost your incomings, you might want to think carefully about retail design. Merchandise can play an important role in revenue generation and, at present, your organisation may not be making the most of it.
Here at Barber Design we have much experience of working with organisations like yours and know various tricks of the trade to help boost your finances. One of your greatest assets is the loyal base of fans you have. These people visit your venue time and again and they are often eager to spend their money on merchandise.
By concentrating on retail interior design and making sure that your shops are well laid out and attractive, you can shift more of your products. Meanwhile, by combining this with multichannel retailing and apps, you can boost your revenue even further.
Of course, the number of items you sell is somewhat constrained by the fact that consumers may only visit your outlets on match days. However, our retail designers are used to thinking outside the box and can help you come up with innovative solutions. For example, you might be able to boost sales by using technology to deliver the right size or colour of product directly to customers’ homes to try allow them to try them on.
Also, you can utilise digital displays or QR code on products in your windows that take people straight to your website.