Connecting to Your Audience with Pop-Up Shops

9th January 2012

The world of retail is becoming increasingly complex and these days firms have to be extremely savvy in order to exploit the opportunities open to them. One trend that cannot be ignored is the rising popularity of ecommerce. More and more people are heading online in order to source the goods and services they are after.

Indeed, you might be among the growing number of companies that predominantly sell your goods online.

However, there is a growing body of evidence that suggests a coordinated approach to retail that takes advantage of both physical retail spaces and cyberspace is the most effective. After all, consumers like to feel a sense of connection to the firms they buy from and sometimes this is best achieved by entering their stores.

With this in mind, you might benefit from taking advantage of pop up shops. These contemporary offerings can enable you to raise brand awareness and encourage loyalty and confidence among your target audience.

If they have seen your presence on the high street, even if only temporarily, they may be much more likely to buy your products or services later on over the web.

And short-term stores like this also get people talking and therefore are superb marketing tools.

Here at Barber Design our team of enthusiastic and talented retail designers are adept at creating superb pop up stores and may well have the perfect solution for you. So, to find out more about our retail design services, just take a look around our website.


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