In-Store Media Can Enhance Retail Design

7th April 2011

Shops have come a long way over recent times and the interiors of such spaces are in many ways unrecognisable compared with their counterparts in previous generations. One of the issues is getting store owners talking now is in-store media. Thanks to developments in technology, it is now possible for companies to market to their consumers using interactive, real-time promotional material within their shops.

From HD screens to multi-touch interactive surfaces, such offerings are now a firm feature of many organisations’ retail design plans.

When used well, these creations can be highly effective. Indeed, research suggests that targeted in-store media can boost sales from promotions by up to 25 per cent. However, as with anything in life, there are potential pitfalls. Some enterprises get carried away and start putting messages up that simply aren’t relevant. This is a waste of time and money and, in the worst cases, it may have a detrimental impact on sales. Another possible problem arises when the media messages are not updated, meaning they serve no useful purpose.

To avoid such errors, shops may benefit from seeking assistance from expert retail designers such as our team here at Barber Design.

Whether you want in-store media as part of a point of sale display or anything else, we should be able to help you find the ideal solution. And by getting this aspect of your retail unit right, you can boost your profits and make the shopping experiences of your customers considerably more exciting and engaging.


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