These interactive displays at Nike’s London flagship store use Kinect technology to track passers-by and respond to their physical attributes and movements. Each window features a different line from the well-known sports brand – represented in different ways.
Each playful design enables passers-by to interact socially with the displays – either through games or movement – including sculptural moving designs and a basketball game where shoppers jump as high as they can beside the window, to emulate a basketball dunk with their efforts being recorded and displayed in a public gallery which is also available to view online.
According to reports, the use of Kinect technology to facilitate interactive window displays like this is becoming more popular globally as brands seek to make more of their displays in the age of mobile technology and instantly accessible information. Many consumers in the more famous shopping regions of London have come to expect more than a static display. Using interactive technology allows brands such as Nike to attract shoppers and connect with them in novel and creative ways, using cost-effective and accessible tools.
From whispering windows, scannable QR codes and special effects operated by text or twitter hashtags, London has seen a marked rise in interactive retail displays within the last couple of years offering a new and interesting form of retail experience.