Retail technology – Virtual Fitting Rooms for the mobile market

29th October 2014

As you know we like to take an interest in the latest retail technology on this blog, including the use of virtual fitting rooms and mobile technology to enhance sales – so this week we were very interested to see the latest developments afoot for virtual fitting room company, ‘Metail’ after they received 7.4 million pounds in funding in order to develop their products for use on mobile applications.

metail-01

At present, Metail enables shoppers to create 3D models of themselves so that they can ‘try on’ clothes virtually whilst shopping online. Now thanks to this new round of investment led by garment manufacturer the TAL Group, they hope to launch a brand new mobile version of the technology early in 2015.

Any funds which are not used in the new mobile development will be used to help the company to expand it’s presence overseas – particularly in North America. At present the company has operations in Singapore and partnerships across South America, Asia and Europe.

The TAL Group’s chief technology officer Delman Lee will join the Metail board as part of the stipulation of the investment round. Tom Adeyoola, the founder and chief executive of Metail is very excited about the new opportunity, saying:

“This investment validates our vision to become the Google of sizing and shape. Over the coming year you will see us launch on mobile, in-store and grow across South America, Asia and Europe, before setting our sights on the US.”

Metail was founded in 2008 with just £60,000 of startup capital. Their first customer was Tesco in the UK and they now work with a range of companies from across the globe, including House of Holland, Warehouse and SingTel.

Speaking for House of Holland, head honcho Henry Holland described his enthusiasm for the technology:

“The results from using Metail are impressive, plus the product is great fun. We all love playing with it and want to keep working together.”

Watch this space for a follow up report on the new technology once it is launched!


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