Hot off the press this month – a new set of retail design standards developed specifically for Balmain – a specialist shopping centre and retail property investment and asset management company. Our brief for this project was to produce a comprehensive set of retail design guidelines for one of their shopping centres – ‘Galeria Pomorska’ located in Bydgoszcz, Poland.
Balmain acquired the Galeria Pomorska complex in 2004 and since then have made significant developments – attracting previously unrepresented international brands such as H&M, Nike and Adidas.
A continuous program of improvement has seen the development of a new food hall and the recent implementation of a wayfinding system within the complex. In line with this program of improvement – and with more than 90 retail units within the shopping centre – Balmain recognised the importance of setting a consistent standard for their retail interiors for both new and existing retail tenants. That’s when they contacted Barber Design – with our proven track record in retail design – for assistance in developing a comprehensive set of guidelines for each store.
Using our specialist knowledge of high quality retail design we worked with Balmain to devise a thorough set of guidelines to satisfy their requirements. The resulting document covers all of the key elements of a modern retail store – including specifications for the shop front design, signage, appropriate lighting and ceiling fittings as well as directives for the shop’s fixtures and wall fittings. They also provide inspiration for interior designs and suggest that all of the retail outlets pay attention to detail.
Following completion, the guidelines were translated into Polish and distributed throughout Galeria Pomorska where they are now being successfully implemented to ensure that the level of presentation amongst all of the stores is consistent and completed to the same high standard.