Spend a Little, Gain a Lot

13th February 2012

You might think that spending money on a makeover for your shop is a waste of money and time. All or part of your store may end up closed while the redesign takes place resulting in a loss of income, plus you’ll have to pay money first to retail designers and then workmen for it to be carried out.

A fresh and effective retail design will actually increase business, however, so it is worth spending some time and money on getting it right because you will get a real return on your investment. The overall appearance needs to be attractive enough to draw the customers in, while the layout can influence what they buy and stop them from leaving empty handed.

The middle of your store is the weakest area when it comes to customers buying items. Our designers can help you create and incorporate a powerful retail display to keep their attention, particularly if you have a small store where space needs to be used to its maximum potential.

Another trick to get customers to buy more is to make sure that they can see everything clearly without having to make much effort to locate it. One way of doing this is to display things on racks and shelves at angles so that more merchandise is exposed to customers. This will give you less space for displaying, however, so it is something that you can discuss with our team of designers to see what is best for your store, as no two stores are the same.


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