Jessops appointed Barber Design to ceate a new brand identity for their new concept 'world camera centre'. Alongside this we developed the new retail environment and a suite of in-store communication graphics which highlighted their value driven retail offer. The pilot site was launched in Cardiff and outperformed all their existing stores. We are now rolling out the concept to additional sites.
Jessops has been working with Barber Design to redevelop and reinforce their retail presence in the face of increasing online competition. The updated brand identity and contemporary black backdrop push Jessops' primary offer of 'image making' and their position as the authority on all things camera related. Already exceeding performance expectations, the store format is has become the nationwide Jessops concept and is being rolled out to all sites.
"A dramatic difference in footfall and takings to what we would normally expect in a first month of trading." Retail Director – Jessops