Nike approached retail designers Barber Design to create window displays at two of London’s prime Westfield shopping centres. Both the White City and Stratford Footasylum stores required visual merchandising treatments to bring the new Nike basketball 'Dream Team' range to London shoppers.
Alongside the windows, Barber were also commissioned to create a concession for the White City store. The newly completed personalised concession space works within Footasylum’s existing interior design, yet enables Nike to feature and highlight key lines and product promotions and allowing them the flexibility to change the visual merchandising regularly.
The new window schemes and concession space were installed in time for the biggest sporting event in London’s history, the 2012 Olympic games and will remain until the end of the 2012 Paralympics.