Posted 13/06/12 by Barber Design
Several years ago, office technology services company Teknavo appointed Barber Design to develop their brand identity and website. The brief included the creation of a dynamic logo that reflects the vitality of their attitude to business and the speed at which they perform in the marketplace.
This expression of speed has now appropriately spilled over onto the race track where Teknavo CEO Jay Palmer has ventured into the GT3 European Sports Car Racing Series. Building good customer relationships is very much a core value of our business
and since our initial work with Teknavo, we have continued to work together to fulfil all of their design and branding needs. This put Jay in a position where he felt very comfortable to come back to us and work closely in designing the new racing livery for his Ferrari 485 race car.
Incorporating the dynamic Teknavo logo and corporate colours, the Barber-designed racing livery includes a thick green racing stripe. Trailing upwards from the front valance over the front wheel arch to the rear spoiler, the stripe accentuates the delicious curves of the Ferrari. The design is classic and unobtrusive, shunning the garish colours favoured by some GT3 racers and reflecting Jay’s personal taste whilst also providing a fitting representation of the Teknavo brand.
Find out more about Teknavo at www.teknavo.com
Posted 01/06/12 by Barber Design
Every year at the end of May most of the shops in Chelsea – just a couple of miles from the Barber Design London office – produce a visual feast of flower-themed window displays to accompany the Chelsea Flower Show. Now in it’s seventh year the ‘Chelsea in Bloom’ event has become highly competitive as local retailers mount an aesthetic battle for the coveted prize of Best Floral Display.
The theme for this prestigious floral art show this year was, of course, the Queen’s Diamond Jubilee. Thousands of flowers were artfully fashioned into a wide variety of floral sculptures with Union Jacks, soldiers, crowns and bunting featuring prominently in the designs.
Our favourite entry here at Barber Design was this one by DoDo (Pomellato) the Italian jewellers. Why? Well it was big and bold and very ‘on theme’, incorporating lots of red, white and blue along with a subtle hint of self-promotion in the form of topiary cameos of some of DoDo’s more iconic pendant designs. We also like the name DoDo. You can find out more about Chelsea in Bloom here: www.chelseainbloom.co.uk
Posted 17/05/12 by Barber Design
When Farah was named winner of the Drapers menswear brand of the year 2011, it was another stop on what has been a decidedly trans Atlantic journey. Farah was originally a Texas-based manufacturer of workwear and military uniforms, but in the 1920s it crossed over to the UK and decades later found itself embraced by British youth culture of the 1970s and 1980s.
Following a successful creative pitch, Barber Design has developed the new Farah Vintage concession concept for House of Fraser and implemented the design into several trial sites within the UK. Some of the Barber team still recall when, 30 years ago, Farah was clearly the label of choice for those fashion savvy hipsters in the coffee shop, the Mods cruising along Brighton seafront, the Skinheads, the Rude Boys and the Rockabilly rebels lounging in the bikers’ caff.
Since that heyday the label has retained its cult status, and 2007 saw a clever rebranding for Farah Vintage. Barber are excited to play a part in taking this heritage to a new generation of men who demand distinctive and well-cut clothes with which to build their own style.
Like the Drapers jury, Barber can appreciate how Farah Vintage has struck a chord in today’s market by combining trend-led items with more classic pieces. There’s the familiar, sharply tailored slim cut, but now utilising more contemporary colours and materials. So the concept that Barber created for the high street stores and concessions had to be in keeping with the Farah Vintage brand and ensure that Farah’s specific merchandising requirements were met. Farah were delighted with the result, and asked that the concept design be developed further to meet site specific requirements, manufacturing detail and production to launch the brand onto the high street.
2011 saw the store concept arrive at two branches of House of Fraser, with Barber overseeing each aspect right up until handover. It rapidly proved a success, leading a member of the Farah team to assert that “the new look and feel complements the product really well and gives a nod to the vintage aspect of the brand by using traditional materials and finishes, but updated in a contemporary, slick way. We are very pleased with the results confirms the Farah team.
In early 2012 the Farah Vintage concession concept journeyed over the Channel to Citadium – four floors of the hottest and most credible brands in the heart of Paris. The French capital enforces its own regulations, but Barber ensured that the Citadium concession was designed and manufactured in full compliance.
So where next for Farah Vintage? Now established for many as a must-have label, each group will continue to interpret the brand within their own style. Barber Design are helping create retail spaces that serve Farah’s rich heritage, style and energy, inspiring men everywhere to rediscover the distinct look of Farah Vintage for themselves.
Posted 17/05/12 by Barber Design
First glances of this giant shoe in the Selfridges emporium window it appears to be made up of shiny steel. However, closer inspection revealed that the 3D sculpture is made up of a wide variety if chrome pots and pans (and lids!) which have been cleverly assembled for dramatic effect. Another cunning and eye catching window display from Selfridges.
Posted 17/05/12 by Barber Design
It is often the little details that we notice. Something as simple as a dusted chocolate heart shows pride in going that little bit extra to ensure the customer feels value. The choice of graphic also works on a level of positive brand association. In some ways this shows us that it is not just the name on the cup that gets noticed.
Posted 17/05/12 by Barber Design
These illustrations by artist Cil Laurens are etched into wood panels using ink pen, wood stain & acrylic paint. The intricacy of the designs combined with the natural media gives this work a beautiful quality.
Posted 26/03/12 by Barber Design
It is often said that nothing worthwhile in life comes easily and this can be true when it comes to promoting your goods. These days, it’s necessary to be creative and original to get the attention of consumers and this is not always simple.
For example, you might be keen to make the most of pop up shops. These temporary retail outlets can be ideal as a way of getting people talking and are therefore great as a way of raising the profile of your organisation.
However, the practical realities of creating temporary stores can be tricky, particularly if you lack experience in such matters. But the good news is, you don’t have to undertake such projects alone. Instead, you can come to the experts. Here at Barber Design we are specialists in such endeavours and should be able to achieve the best results for you, regardless of the potential obstacles in your way.
Indeed, the creative flare and sheer ingenuity of our retail designers was recently showcased in the Diesel pop up at the Boxpark site in Shoreditch. The brief was not easy. The firm had three units next to each other, but they were narrow and low, meaning that the usual retail principles had to be considered at a micro level.
Thankfully, our team loves a challenge and relished the opportunity to transform this space using their retail design skills.
Despite the limitations, they developed a multi-use experiential space that allows community and customer interaction. It even features a DJ booth in one corner, meaning the space can be transformed into a ‘boxparty’/club at the required times.
Posted 19/03/12 by Barber Design
These days, retailers ignore the power of the web at their peril. Firms that fail to harness the potential of this medium tend to struggle to garner sufficient interest and enthusiasm among consumers. After all, more and more people are switching on to the benefits associated with shopping over the internet. It can be more convenient and cheaper, and often it provides individuals with a broader choice.
However, while cyberspace is certainly rising in prominence, it is also key for firms to maintain an effective presence on the high street. This plays a large role in establishing and maintaining connections with the general public. People like to feel a sense of connection to the firms they buy from and in many cases this is best achieved by entering their stores.
With this in mind, it’s important that your firm takes advantage of retail design and operates an attractive and appealing website as well.
Luckily, it’s now easier than ever before to source expert help to make this easier. Here at Barber Design we have well over a decade’s experience in such matters and know the importance of both on and offline marketing and design.
Our retail designers can help you enhance the look and effectiveness of your current retail outlets, or, if you lack a physical presence, we can develop pop up shops to showcase your offerings and generate hype for your company.
Meanwhile, we can also ensure that your website looks the part and does your products or services justice.
Posted 12/03/12 by Barber Design
Like many sports clubs, yours may be making increasing use of the web as a means of selling your merchandise. This can be a great way of encouraging people to buy your products and it may boost your bottom line.
However, it’s important that you don’t neglect the significance of your physical stores. Research repeatedly shows that customers will always value the experience of visiting retail outlets and having something to take home with them.
Here at Barber Design we have 13 years of experience when it comes to creating the perfect retail design and we have helped many sports clubs and brands during this time, meaning we know exactly what we are doing.
By making sure that your shops look the part and are designed to achieve optimum sales, you can boost your revenue and add to your overall success. For example, you might want to increase accessibility in your stores so that you can take full advantage of match days at your ground.
Making sure you benefit from effective retail interior design is the perfect way to strengthen your brand and to provide your customers with an immediate experience and inspiring environment to keep them coming back.
Posted 05/03/12 by Barber Design
Football clubs around the UK and elsewhere around Europe are currently undergoing significant changes in order to meet the new Financial Fair Play regulations set out by the Union of European Football Associations. The organisation’s bold initiative means that, by the 2014/15 season, all clubs must balance their football-related expenditure against their incomes.
If your club is currently under pressure to boost your incomings, you might want to think carefully about retail design. Merchandise can play an important role in revenue generation and, at present, your organisation may not be making the most of it.
Here at Barber Design we have much experience of working with organisations like yours and know various tricks of the trade to help boost your finances. One of your greatest assets is the loyal base of fans you have. These people visit your venue time and again and they are often eager to spend their money on merchandise.
By concentrating on retail interior design and making sure that your shops are well laid out and attractive, you can shift more of your products. Meanwhile, by combining this with multichannel retailing and apps, you can boost your revenue even further.
Of course, the number of items you sell is somewhat constrained by the fact that consumers may only visit your outlets on match days. However, our retail designers are used to thinking outside the box and can help you come up with innovative solutions. For example, you might be able to boost sales by using technology to deliver the right size or colour of product directly to customers’ homes to try allow them to try them on.
Also, you can utilise digital displays or QR code on products in your windows that take people straight to your website.