The Creed brand of fragrances is one associated with prestige, luxury and quiet elegance. This was a deciding factor in the brand being given a flagship location by Harrods, for their new concession site.

“Luxury at its best! A great opportunity to deliver the highest level of design and fit out for The House of Creed a brand that has been handcrafting the finest fragrances for royal houses and discerning patrons for over 250 years.” – Doug Barber, MD

The design was required to reflect the comfortable, old-world luxury of this historic brand, whilst still positioning it as a modern proposition. This was achieved using padded leather cladding and chrome as well as large areas of illumination that fill the product with colour and allow each of the individual fragrances to jump from the site. A dramatic showcase was created that projected the product and the brand became a best seller in Harrods. Barber went on to design in-store unitary, gondolas and departmental designs to form part of a retail toolkit for Creed.