Discovery Channel Flagship Store
Working with The Discovery Channel Licensing team we have developed a new flagship store concept in Dubai to create maximum retail brand awareness within the UAE as part of the Dubai Mall Aquarium visitor experience.
“The Dubai Aquarium store project is a unique opportunity for Discovery to showcase our brand to the largest Mall in the world and we needed to work with a forward thinking and innovative retail design agency. With Barber we were able to create a bespoke customer journey within the store, amplify our brand message plus retain the integrity and brand experience consumers would expect from Discovery. Innovative, experiential and much more…” -International Licensing Creative Director, The Discovery Channel