Harding Retail

We were appointed by Harding Brothers to create a request for proposal document to present to Norwegian Cruise Lines, for the on board sales programme for general merchandise and jewellery.

“You have done a brilliant job, you could not have done better.” – Harding Retail

This proposal was significant in that it presented a new approach to on-board retail, focusing on luxury and high-end department store concepts, elevating the service proposition for two new build flagship cruise ships: The Norwegian Escape and the Norwegian Bliss. We produced an expansive document covering detailed research and inspiration from contemporary luxury retail environments, on-board store concept visuals, proposals for own-brand point of sale and in store graphics, an on-board magazine and a duty free website. Additionally, the document itself had to encompass all of the relevant information pertaining to a tender proposal inclusive of the financial and operational proposal; company policy; resource and credibility documents and a detailed revenue generation strategy.