FINALIST at the Retail Week Interiors Awards – Neal’s Yard Remedies – Covent Garden Flagship

Neal’s Yard Remedies appointed Barber Design to come up with an exciting new store concept and implement this into their Flagship store in Covent Garden.

“For me the key really is in the improved look & feel and customer journey/navigation…The improved layout, size and interaction on the shop floor will also play to improve the customers experience and discovery of both the brand and individual products of focus.”- Director of UK Sales at Neal’s Yard Remedies

 

This store was the first for the organic beauty brand and since then Neal’s Yard Remedies has expanded to be an award-winning international company. It was necessary to update the store to maximise brand understanding and elevate brand heritage through the materials and products used. Derived from the original store we updated it to reflect the changes in shopping habits and their core brand values; natural, ethical, British.

Inside, the store features traditional natural wood and tiled surfaces mixed with the brand’s trademark blue glass bottles in backlit displays and a cluster of blue glass bottle pendant ceiling lights and a backlit blue glass bottle display. The store features unique displays and shelves using premium materials to infuse the Neal’s Yard Remedies’ ethos and clear brand identity throughout the store. The displays exhibit their organic beauty products including a ‘most loved by you’ feature plinth to display the ‘Top 10’ Neal’s Yard Remedies products. There is also an experiential tincture area to the rear of the store, which creates customer engagement and interaction in a friendly and welcoming setting.