Barber were approached by Wholesome, a duo with former experience as fashion buyers to create a cool contemporary retail environment for an independent street wear outlet.

“Opened in trendy Rivington Street, Shoreditch the store became instantly recognizable for affordable trendy fashion for young labels.  The mix of brick, concrete floors, urban exposed pipework allowed an honest backdrop revealing the building for the clothing and skateboard VM.” – Doug Barber, MD

The brief was to showcase affordable young London and US labels in an environment with a street edge. We created the retail concept with simplicity in mind to allow the customer to focus on the streetwear clothing on sale. The use of brick slips as a wall treatment work harmoniously with the pale chunky timber shelves and tables to create a neutral urban environment.

Wholesome London was launched into the trendy shopping destination of Shoreditch in east London. The resulting store interior is true to the concept designed by Barber and the store looks promising to catch the eye of urban trendsetters in the area.