As you know we can’t always talk about our retail store design projects until they are finished, so we are pleased to be able to show you some of our recently finished work including this project for multi brand fashion store Attitude (part of the global travel retail operator, the Nuance Group) which has just been unveiled at Manchester Airport’s Terminal 2. The brand new fashion store offers a range of competitively priced clothes from some of fashion’s leading brands, including: Superdry, Hilfiger Denim, Fat Face, Animal and Haviana.
The store has a pre-order service for shoppers who might not have time to shop plus a ‘collect on return’ service for travellers who would prefer to pick up their purchases on their return journey, making it a convenient way to shop for bargain quality clothes.
We have a photographer heading down to the new store soon to take some photos but in the meantime here are some of the visuals from the project so you can take a look at the store design. Barber are fast becoming one of the UK’s leaders in travel retail design. We understand that airport shopping experiences are different – and that customers who shop whilst waiting for their flight expect a different customer experience to those who shop online or on the high street. Services such as ‘collect on return’ are key as most travellers want to minimise luggage and experience convenience so the designs of airport retail stores and their customer journeys must be designed and signposted accordingly.
Likewise the interior space needs to be flexible and easy to update and re-arrange in order to accommodate new lines and products, with the emphasis on convenience, encouraging shoppers to spend more, knowing they can collect it on their return journey. Situated at the heart of this vibrant terminal, Attitude is sure to be a firm favourite with travellers as they venture on holiday this summer.