Established in 2010, Love Brand & Co, London is a stylish and vibrant swimwear brand, driven by a unique ethos. The brand is the brainchild of husband and wife team Oliver and Rose Tomalin, who share a passion for elephants. It was this passion combined with Oliver’s entrepreneurial spirit and Rose’s heritage that inspired them to start their own philanthropic swimwear label to raise awareness and funds in order to help save elephants from extinction in the wild. They named their distinctive idea “Trunks for Trunks”
“Ever since we sold our first swimming trunk, we have been committed to two things, designing exceptional swimwear and saving wild elephants” – Oliver Tomalin
Branding and retail guidelines
Oliver approached Barber Design to assist in developing a set of brand and retail guidelines for Love Brand & Co. to showcase the brand in a new light. We responded with a series of refined client and supplier facing brand documents – plus a set of retail guidelines which consisted of a toolkit of retail environments to support the growth of the brand into different retail locations globally in order to strengthen the success of the brand. Love Brand & Co. currently have two dedicated Retail Stores – a flagship just off the Kings Road in Chelsea, London and a beach front shack in Barbados. The product is also stocked in more than 50 countries worldwide.
Not just a swimwear brand
Love Brand & Co. help elephant conservation by donating 5% of their sales to three inspirational elephant charities; Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust. They work to raise global awareness of the role of these charities and how they are helping the elephants. The Love Brand & Co. logo features two elephants, face to face forming a heart with their trunks and forelegs. The brand’s beautiful beachwear ranges from swimming trunks, caps, shirts, shorts, towels, to beach caps.
But why have the Tomalins made saving the elephant the focus of their business? The couple profess to have both loved elephants since childhood – a shared passion which laid the foundations for their relationship. Elephant conservation is incredibly important to them and they assert that it should be important to everybody. The Love Brand & Co. website offers a startling list of reasons why we should all be saving the elephants. If we don’t act right now the species could actually be extinct from the wild by 2025:
- In some countries of Africa including Sierra Leone and Senegal, elephants have already been driven to extinction.
- Communities across Africa are dependent on elephants for an income through tourism. Saving the elephants also means preventing poverty, sustaining livelihoods and promoting sustainable tourism.
- Elephants are a keystone species. Other animals, plants and entire ecosystems rely on them for survival.
- ‘As go the elephants, so do the trees.’ Elephants are known as ‘nature’s gardeners’, plants and trees rely on elephants to disperse their seeds far and wide through their dung.
- By uprooting trees to feed, they control the tree population leaving grasses to thrive and sustain animals such as wildebeests and zebras.
- Elephants share the same emotions and cognitive behaviour as humans. They grieve for their lost loved ones, they feel fear, joy and empathy and are highly praised for their intelligence.
“We are saving elephants, one pair of swimming trunks at a time.” – Oliver Tomalin
You can see all of the couples quality trunk designs and find out more about elephant conservation and the charities that they support on their website: www.lovebrand.com.