Last week we met up with lots of potential new clients at the Brand Licensing Europe (BLE) event at London’s Olympia. The BLE show describes itself as the definitive event for the European brand licensing industry. It is aimed at connecting retailers, licensees and sales promotion professionals in one place. At this year’s event there were over 300 leading brand owners showcasing their brands and characters. These included industry leaders such as Nickelodeon, Sony, TLC, CPLG, Cartoon Network, Beanstalk and Universal, to name but a few.
Of course our time at the show wasn’t all work, work, work – we had some fun as you can see from our pics. We got to meet a few larger than life characters including the legendary David Hasselhoff and ‘Masha and the Bear.’
Earlier this year we worked closely with the Discovery Channel Licensing Team on the Discovery Aquarium at the Dubai Mall in the United Arab Emirates. This first-of-it’s kind retail initiative was the result of a partnership between Emaar Entertainment and Discovery Consumer Products . We are hoping that our trip to the BLE show will lead to some interesting and innovative work like this with other branding and licensing partners. Watch this space!