DoDo’s Entry for Chelsea in Bloom

Photo by freestocks on Unsplash

Every year at the end of May most of the shops in Chelsea – just a couple of miles from the Barber Design London office – produce a visual feast of flower-themed window displays to accompany the Chelsea Flower Show. Now in it’s seventh year the ‘Chelsea in Bloom’ event has become highly competitive as local retailers mount an aesthetic battle for the coveted prize of Best Floral Display.

The theme for this prestigious floral art show this year was, of course, the Queen’s Diamond Jubilee. Thousands of flowers were artfully fashioned into a wide variety of floral sculptures with Union Jacks, soldiers, crowns and bunting featuring prominently in the designs.

Our favourite entry here at Barber Design was this one by DoDo (Pomellato) the Italian jewellers. Why? Well it was big and bold and very ‘on theme’, incorporating lots of red, white and blue along with a subtle hint of self-promotion in the form of topiary cameos of some of DoDo’s more iconic pendant designs. We also like the name DoDo.

You can find out more about Chelsea in Bloom here: www.chelseainbloom.co.uk.