Flagship store design for Jacamo and Simply Be

As previously mentioned on the blog, N Brown Group PLC recently appointed Barber to create their first dual-branded flagship store design for brands Simply Be and Jacamo – and we are pleased to announce that this store has now opened for business on London’s busy Oxford Street.

The flagship store is trading from three floors and is located to the East of Oxford Circus, on one of the busiest shopping districts in the world.

Both brands owned by the N Brown Group reported strong growth driven by these labels at the end of 2013.

N Brown chief executive Angela Spindler described the move in Retail Week as an ‘exciting next step’ for the popular brands:

“This is an opportunity to showcase our great fashion credentials that focus on shape as well as size on the international stage that is Oxford Street. The store is a true flagship in terms of look, feel, collections and in store services – all ensure that it’s not just a place where customers are guaranteed fashion that fits, but somewhere that is fun to shop,”

The Simply Be store features mannequins ranging from sizes 12 and 16, in contrast to most other high street stores that use size 12 and the male mannequins on display in the Jacamo store have a more athletic build.

In addition to being able to try on the clothes, visitors to the store will have access to a range of services including click and collect and a ‘Stay and Play’ area, where customers can relax and browse the collections using tablets. There is also a personal shopping service for those who need assistance with their choices.

As experienced and respected retail interior and branding designers with a track record of creating original and stylish retail spaces, Barber Design were the best choice to develop the first flagship store for Simply be and Jacamo to build brand awareness and compete comfortably with surrounding high street fashion retailers on Oxford street.

Doug Barber, Managing Director at Barber Design: “We are delighted to work with N Brown group on this exciting project for their brands Simply Be and Jacamo”

Check out this article in Retail Week to see more photographs of the finished store.