Several years ago, office technology services company Teknavo appointed Barber Design to develop their brand identity and website. The brief included the creation of a dynamic logo that reflects the vitality of their attitude to business and the speed at which they perform in the marketplace.
This expression of speed has now appropriately spilled over onto the race track where Teknavo CEO Jay Palmer has ventured into the GT3 European Sports Car Racing Series. Building good customer relationships is very much a core value of our business and since our initial work with Teknavo, we have continued to work together to fulfil all of their design and branding needs. This put Jay in a position where he felt very comfortable to come back to us and work closely in designing the new racing livery for his Ferrari 485 race car.
Incorporating the dynamic Teknavo logo and corporate colours, the Barber-designed racing livery includes a thick green racing stripe. Trailing upwards from the front valance over the front wheel arch to the rear spoiler, the stripe accentuates the delicious curves of the Ferrari. The design is classic and unobtrusive, shunning the garish colours favoured by some GT3 racers and reflecting Jay’s personal taste whilst also providing a fitting representation of the Teknavo brand.
Find out more about Teknavo at www.teknavo.com.