How Retail Design Can Increase Your Sales

7th July 2011

Let’s face it—we all want to know we can increase sales. Today’s economy has left many retailers in a bad state, and even forced a lot to completely close down. So how can you increase sales when people are spending as much money as they used to? Here are some ideas.

First, think about the layout of your shop. Does it welcome customers in? Is it easy to walk around in, or is the space limited and awkward? What about signs outside the shop? Are they clear, or hard to read or difficult to spot? Next, think about individual displays. How can you improve displays to make them more appealing to customers? Could you use more colour in your pop up shops or point of sale display? If you think your shop could use some help with retail design, why not get in touch with us for some creative solutions? We love helping companies increase their sales with innovative and creative design.

You could also try increasing sales by introducing a new product and offering free samples. Food samples are a great idea if you sell food. Cosmetic samples like lotion or perfume often go over well too. Another way to increase sales is to offer a loyalty card. These are very popular right now with many high street shops, and they seem to be working.

These are just a few ideas to get you started. We hope your sales pick up!