Premium womenswear brand Damsel in a Dress design clothes for the modern woman who knows what she wants and what she wants to wear. After starting out as an online retailer, they recently opened concessions in John Lewis stores throughout the UK and this summer opened their first standalone store in Brighton.
In order to realise their goal of opening more stores and concessions across the globe and engaging with new customers, DIAD reached out to Barber to help them develop a retail strategy for the brand going forward. The brief included designing 3D retail environments, brand development, patterns , textures and collateral to support the stores such as bags, swing tags and colour palettes.
The designs were developed within a tight deadline and the materials used were chosen to reflect the brand’s target customer group and their fashion and lifestyle aspirations. The retail designs feature copper, textured materials, refined timbers and sophisticated lighting effects that showcase the product effectively. During the project Barber worked closely with Damsel in a Dress to ensure that the brand message was on point and that the designs effectively conveyed their ideas.
The brand is one step closer to becoming a high street staple, with the recognition and customer loyalty that goes with global success. We are thrilled and excited to be part of this new retail journey for Damsel in a Dress and look forward to working with them on future projects.
See some of our original concept designs for the Damsel in a Dress below: