Last Thursday (26th May) saw the grand opening of another Barber designed store – this time in London where our latest new store design for popular organic cosmetic brand Neal’s Yard Remedies was unveiled in Covent Garden. This project is a redesign of the store’s original flagship location at 2 Neal’s Yard.
Neal’s Yard Remedies are an award winning ethical, organic health and beauty brand with 52 stores and more than 470 outlets across the UK as well as 80 stores internationally. The brand opened their first store at this location in Covent Garden in 1981 and it was an honour for us to be asked to help them redevelop the interior of this iconic store, following our recent retail design work for other Neal’s Yard stores across the UK and internationally in Alberta, Canada, Taipei, Taiwan and Makati in the Philippines.
During the project, Barber Design worked closely with all of the stakeholders within the organisation to understand their brand vision for the ideal beauty retail experience. This process took more than six months to perfect.
Inside, the store features traditional natural wood and tiled surfaces mixed with the brand’s trademark blue glass bottles with retail counters and shelves of products. There is also an experiential tincture area to the rear of the store. Each of our retail interior designs for Neal’s Yard follow a theme but feature unique, bespoke displays particular to their individual location. High quality materials and bright colours help to infuse the Neal’s Yard ethos and brand identity throughout each store, whilst also providing a refreshing approach to their traditional apothecary environment.
Alex Leach, Director of UK Sales at Neal’s Yard Remedies is delighted with our work so far:
“We recently won the Best Branded Store at the Natural Beauty Retail Awards which we were incredibly pleased with. Huge thanks to Doug, Alex, Neil and all the team for their hard work in designing the new store concept.”
This Covent Garden Flagship retail design is the latest in our international roll out for Neal’s Yard Remedies with many more to come. The picture shown is from our recent retail design for the Neal’s Yard HQ in Peacemarsh, Dorset. We will be adding some images of the latest store to the blog as soon as we have them so make sure you check back to see the new designs.