Last week our work for SugarSin was featured on the cover of Premier Retail magazine. Our work with SugarSin is the second of our designs to be nominated for an award at the Retail Week Interiors Awards. The store has been shortlisted in the Best Small Store Category – alongside another one of our designs – for the Neal’s Yard Flagship store in London’s Covent Garden.
SugarSin is situated on Russell Street, also in Covent Garden and is the second design we have created for the brand after they moved to more prominent premises earlier this year.
Willy Wonka and Pippi Longstocking
The stores owners, Anna and Josefin describe the design of the SugarSin store and the inspiration for the brand:
“The idea of SugarSin was to create a magic, modern Willy Wonka factory that appealed to grown ups as well as children. Inspired by the candy store in Pippi Longstocking, the store has been designed in a soft pastel colour theme with bold, candy inspired interior. We love contrasts, and the shop features a great mix of contemporary pick ‘n’ mix shelves, a high gloss pastel pink counter, a retro neon sign and turquoise marshmallow tables filled with sweets in gorgeous apothecary jars. “
If describing the store to someone who had never heard of them, the sisters suggest that they are a “colourful and modern Willy Wonka inspired candy store with a nostalgic touch”. Premier Retail magazine seem to agree, suggesting that the design is something that “Willy Wonka would be proud of.”
SugarSin success story
The SugarSin store belongs to Swedish sisters Anna and Josefin. In their home country sweets aren’t just for children with many adults indulging in sugary treats. As a nation, the Swedish eat more pick n mix sweets than anyone else in the world and the sisters wanted to share this cultural passion with the rest of the world. They envisioned a niche in the market for original and sophisticated confectionery retail with treats including prosecco flavoured gummies and a range of cocktail-inspired sweets.
Since opening the original SugarSin store, the brand has gone from strength to strength. Their success has seen them returning to Barber for this second retail design project. The new store concept is enticing, colourful and appeals to all ages – and the panel at the Retail Week Interiors Awards!
Unfortunately for us with two designs nominated in one category only one can potentially win – but it does double our chances! We are getting very close to finding out now as the awards ceremony is just a few short weeks away. The Retail Week Interiors Awards really set the bar within the retail design industry. They showcase the best store designs of the year and exemplify the standards which others follow. The prizes will be given at a special ceremony at the Hilton Hotel in Park Lane London on November 3rd. Keep watching this space to find out what happens!