Apartment 51

Brand creation for modest luxury homewares

As part of our ongoing relationship with UAE-based AW Rostamani group, we created a new brand and visual identity for their lifestyle brand Apartment 51.

Apartment 51 is an online homeware store created in 2016 and appeals to those with a sophisticated taste and an eye for design. We wanted the brand logo to have sophistication as well as a contemporary feel. The journey behind creating Apartment51 theme started by exploring patterns that reflect the urban trends in major cities such as New York, London and Milan. We wanted to reflect this in a modern, fresh design.