Attitude is a new concept created by Nuance to sell branded fashion goods. We were asked to create the look and feel of the store based on a site that Nuance were taking over at Manchester International Airport Terminal 1.
“The store generated immediate brand awareness within the market sector and initial sales outperformed expectations.” – Marketing Director, The Nuance Group
Based on a ‘street’ look and feel a combination of rugged finishes were developed by Barber to create the perfect ‘on brand’ experience for the range of young urban fashion products. These were developed into a range of conceptual visuals, plans and detailed drawings for construction. The store concept was well received by Nuance and the airport authorities and the concept was implemented into Manchester International Airport.