Fusion

Sports & fitness branding

Fusion approached Barber to assist them in a complete overhaul of their branding, wayfinding and customer communication.

Fusion approached Barber to assist them with a complete overhaul of their branding, wayfinding and customer communications across their 40+ gyms in London. We created the brand bible and cemented this into a brand guidelines document for use across the roll out of the project to all the existing and new gyms run by Fusion. Fusion currently have over 80 locations in London and the South East for recreational sport, health and fitness activities for local communities.