LA Muscle Boutique, Richmond

First time offline retail environment

LA Muscle, who have historically only had an online presence wanted to bring a new edge to their business by creating a modern, high-end boutique environment to showcase their nutritional supplements.

The aim of the design of their Richmond store was to act as a showcase for LA Muscle to build awareness around the brand to help drive on-line and off-line revenue. They wanted to break away from the conventional and cluttered supplement stores already established by existing competitors and create a new and unique customer experience with a focus on educating clients about the products. Barber Design was brought in to execute this brief and through its unique and bespoke design, LA Muscle’s products are highlighted and displayed in a way that is normally familiar in high-end fashion or luxury cosmetic stores.

We are very proud to announce that this project has been shortlisted at the Retail Week Interior Awards 2015 for Best Store Concept and Best Non Fashion Retail Concept.