Love Brand & Co. Brag Book

Design guidelines for fashion entrepreneur

Established in 2010, Love Brand & Co, London is a stylish and vibrant swimwear brand, with a philanthropic ethos to help save elephants from extinction in the wild. They named their distinctive idea “Trunks for Trunks”.

Oliver approached Barber Design to assist in developing a set of brand and retail guidelines for Love Brand & Co. to showcase the brand in a new light. We responded with a series of refined client and supplier facing brand documents – plus a set of retail guidelines which consisted of a toolkit of retail environments to support the growth of the brand into different retail locations globally in order to strengthen the success of the brand. Love Brand & Co. currently have two dedicated retail stores – a flagship just off the Kings Road in Chelsea, London and a beach front shack in Barbados. The product is also stocked in more than 50 countries worldwide.

Love Brand & Co. help elephant conservation by donating 5% of their sales to three inspirational elephant charities; Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust. They work to raise global awareness of the role of these charities and how they are helping the elephants.

“Thank you so much for everything!”- Oliver Tomalin, CEO