MCM

MCM are crafters of luxury leather goods and apparel. They wanted to increase their presence at airport sites around the world and increase sales and customers awareness of their brand and products.

“Barber designed, planned and delivered twenty eight retail stores into Airports globally utilising MCM brand and retail guidelines for a global consistent approach.” – Doug Barber, MD

Barber developed plans, conceptual visuals and detailed technical specifications (based on MCM’s retail guidelines) to enable MCM’s fit out partner ELI Group to fit out in multiple locations across the globe at airport retail sites. Working to extremely tight deadlines we delivered luxury concepts designed and fitted out in many airport locations globally from Waikiki, Singapore, Moscow and Prague. The end result gave MCM a global reach for this luxury brand with 28 airport retail sites successfully delivered across the globe.