Neal’s Yard Remedies – Liverpool Street
Designed for high footfall
Our third instalment for Neal’s Yard Remedies opened at Liverpool Street at the end of August this year.
The brief was to create a clean, ethical, traditional but contemporary ‘health and Wellbeing art gallery’ where customers feel comfortable browsing and exploring the comprehensive Neal’s Yard remedies product range displayed in an unhurried, friendly, stress-free and uplifting environment. In the case of the Liverpool Street Station commuter this will act as the perfect antidote to the hectic and busy world of Travel retail. To the leisure traveller it acts as another retail opportunity to treat themselves or others whilst ‘en route’ to see friends or family. Barber Design worked closely with all stakeholders within the organisation to realise the brand vision of the ideal beauty retail experience – a process which took more than six months to perfect – but we are sure you will agree the results will be worth it. The unique, bespoke displays using premium materials were developed to infuse the Neal’s Yard Remedies Ethos and clear brand identity throughout the store whilst also providing a refreshing approach to the traditional apothecary throughout the premium bright store design.
“…we recently won the Best Branded Store at the Natural Beauty Retail Awards which we were incredibly pleased with. Huge thanks to Doug, Alex, Neil and all the team for their hard work in designing the new store concept.” –Alex Leach, Director of UK Sales at Neal’s Yard Remedies
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