Nike at House of Fraser

Concession design for global super brand

As part of our continued partnership with Nike, Barber were instructed to create a unique concept for their fashion range being launched for the first time in House of Fraser as a series of concessions.

A high profile project for Nike such as this required the design to be unique to the sportswear line of clothing and yet associated with Nike’s international brand guidelines. A pilot site was chosen early on to be in the menswear department of the House of Fraser Westfield in White City so the concept designs evolved to consider the pilot site’s specific requirements. Working closely with the Nike sportswear team, we provided a successful turnkey solution involving full concept design, visuals, detailed designs, construction, installation and visual merchandising for the launch into Westfield White City, House of Fraser.

“I am exceptionally impressed with Barber and the way they went about designing and implementing our first space in House of Fraser. Thanks for being a great team to work with.”- Retail Brand Operations Manager, Nike