Simply Be & Jacamo – Flagship Store, Oxford Street, London

New concept for power couple fashion brands

Barber were asked to design and implement a new trend led concept to launch Simply Be and Jacamo as a major competitor in the UK high street fashion industry.

Simply Be and Jacamo have quickly become established as trusted brands in the plus size market. They aim to deliver catwalk inspired trends and accessible fashion in the UK and international markets. Branching out from a mail order company to physical stores in the UK in 2010, Simply Be and Jacamo set out to open their flagship store in Oxford Street in 2014. This new concept was created by Barber and rolled out onto several sites throughout the UK in major city centres with more sites to follow in the near future.

“Many thanks for all the hard work and dedication, it’s hugely appreciated. A tremendous effort all round which has produced a shop we can all feel extremely proud of.” – Retail Director, JD Williams

“We are very proud to announce that this project has been nominated for Best Store Design at the Drapers Awards 2015 as well as Best Use of Design with Technology in-store and The Triton Fashion Retailer of the Year at the Retail Week Interior Awards 2015.”