Simply Be & Jacamo – Flagship Store, Oxford Street, London

Barber were asked to design and implement a new trend led concept to launch Simply Be and Jacamo as a major competitor in the UK high street fashion industry.

“Many thanks for all the hard work and dedication, it’s hugely appreciated. A tremendous effort all round which has produced a shop we can all feel extremely proud of.” – Retail Director, JD Williams

Simply Be and Jacamo have quickly become established as trusted brands in the plus size market. They aim to deliver catwalk inspired trends and accessible fashion in the UK and international markets. Branching out from a mail order company to physical stores in the UK in 2010, Simply Be and Jacamo set out to open their flagship store in Oxford Street in 2014. This new concept was created by Barber and rolled out onto several sites throughout the UK in major city centres with more sites to follow in the near future.