The Sovereign Centre – Rebranding, Wayfinding & Signage

Vixcroft appointed Barber to complete rebrand their newly acquired shopping centre, including areas such as website design, wayfinding and signage.

“We are committed to not only the regeneration of the Sovereign shopping centre but also to the regeneration of Weston-super-Mare. We want to see Weston’s economy thrive, and we want play an active role in making it happen.” – Daniel Carter, Chief Executive at Vixcroft.

We were appointed by Vixcroft to aide in the renovation one of their newly acquired shopping centres in Weston-Super-Mare. This included a complete rebranding of the entire centre, including areas such as website design, wayfinding, signage, and promotional material.

In addition was the redesign of the existing food court. The redesign of the food court aimed to increase tenancies within the space, and reinvigorate the
mall as a destination within the area. The project included all aspects of the design process from initial concept sketches right through to complete material specification and comprehensive detail drawing packs.