Travelex – Manchester Airport

Travelex appointed us to project manage and develop design proposals for the intention of rolling out various sites in Manchester Airport.

“Our role developed towards looking at ways to actually push the brand, rather than keeping it at a certain level…progressing and developing it – looking to the future and what Travelex could do to increase their presence in the marketplace.” – Barber Design

This project involved everything from the larger key sites down to the more modest smaller free-standing sites. Once the designs were principally agreed by Manchester Airport, an intensive project management process then took place to ensure the proposed designs were brought in on budget, in time and with the correct look and feel that was intended. Over time this role has progressed, with Barber ultimately becoming unofficial global brand guardians for Travelex, developing a set of definitive brand and retail guidelines and streamlining the customer experience with the use of new technology and visual retail design and display branding. Barber’s set of guidelines have helped Travelex achieve consistency within the brand so that no matter which airport their customers arrive at they will instantly recognise and feel welcome at the Travelex counter.