Branding
Retail Guidelines
Adventure

Discovery Adventures – Brand Creation & Implementation

Discovery Network developed a new retail brand initiative; Discovery Expedition. Our role was to create a new brand and retail store concept for launch globally.

This project was an amazing opportunity for us to develop a new brand for Discovery Expedition, customer communication and a range of retail environments from flagship stores, to smaller store formats, pop ups and concessions – Doug Barber, MD

Shopping Centre
Rebranding
Wayfinding

The Sovereign Centre – Rebranding, Wayfinding & Signage

Vixcroft appointed Barber to complete rebrand their newly acquired shopping centre, including areas such as website design, wayfinding and signage.

“We are committed to not only the regeneration of the Sovereign shopping centre but also to the regeneration of Weston-super-Mare. We want to see Weston’s economy thrive, and we want play an active role in making it happen.” – Daniel Carter, Chief Executive at Vixcroft.

Brochure
Branding
Hong Kong

Kai Tak – Brochure

Barber were asked by Kai Tak Cruise Plaza (KTCP) to put together a compelling tender pitch document for the Hong Kong authorities.

Norway
Cruise Lines
Branding

Harding Retail

Barber appointed by Harding Brothers to create a request for proposal document to present to Norwegian Cruise Lines, for the on board sales programme for general merchandise and jewellery.

Branding
Swimwear
Conservation

Love Brand & Co. Brand Book

Established in 2010, Love Brand & Co, London is a stylish and vibrant swimwear brand, with a philanthropic ethos to help save elephants from extinction in the wild. They named their distinctive idea “Trunks for Trunks”.

Estate Agent
Branding
Graphics

Aspire – Rebranding

Barber were asked by Aspire, the leading Estate Agent in South West London, to develop a new customer facing office proposition. The concept was rolled out by us to eight stores across London.

“Our first Estate agents for Barber and we put a retail twist on the project, bringing ‘customer experience’ to the forefront. The Aspire brand now sits as a main player amongst its competitors” – Doug Barber, MD

Sport & Leisure
Graphics
Branding

The Triathlon Shop – Brand Creation and Implementation

When the Triathlon Shop wanted to reinvigorate their brand and retail offer they sped to Barber to assist.

We are thrilled to announce that this project won The Bridgford Interiors Best Large Format Store of the Year at the Retail Week Interior Awards 2015.

Brand
Graphics
Pharmacies

Goodlife – Brand Creation & Implementation

With an initial roll out planned for Kenya, Barber were engaged to develop the Goodlife brand identity, graphic communication, in store messaging, POS, website design, vehicle liveries, staff uniforms and last but not least the retail store design.

Branding
Explorer
Adventure

Ben Fogle

Barber were approached by Ben Fogle’s licensing representatives to create a brand logo for Ben that captured his broad appeal and could be used to launch a new range of apparel and adventure accessories.

Sweets
Branding
Graphics

Sweet as a Button

Barber was approached by Miranda Button and her sister to develop a ‘sweet shop like no other’ in Hertfordshire to appeal to young and old alike. Our scope included brand development, customer communication, planning, retail design and detailing.

Press Pack
Fashion
Branding

Phase 8

Phase 8 approached Barber to assist them in creating a compelling press pack to send out to clients.

We successfully prepared a compelling press pack for Phase 8

Sweets
Website
Branding

SugarSin

Barber Design were approached by SugarSin to develop their branding and elevate their brand with a colourful and vibrant website.

We wanted to create a colourful and modern Willy Wonka inspired candy store with a nostalgic touch – Owner, SugarSin

Rebranding
POS
Homewear

Heatons

Barber was appointed by Heatons to assist in the rebranding and redesign of their real estate.

Graphics
Branding
Retail Guidelines

High & Mighty – Brand Creation and Implementation

High & Mighty approached Barber to create a new logo and tone of voice for their brand.

Branding
Wayfinding
Sport

Fusion

Fusion approached Barber to assist them in a complete overhaul of their branding, wayfinding and customer communication

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