Define
Research & strategy
- Customer segmentation
- Brand audit & positioning
- Customer journey mapping
- Experience mapping
- Shopper tracking
- Store audits
- Market research
- Data analysis
- Trend analysis
- Retail marketing strategy
Create
Brand & retail design
- Store concept design
- Shop-in-shop & Pop-up design
- Windows & visual merchandising
- In-store graphics
- Signage & wayfinding
- Brand creation & retail application
- Marketing communications
- Brand & retail guidelines
- Tender/RFP documents
- Web design
- In-store digital integration
- Animation & 3D walk-throughs
Implement
Store planning & build
- Layout & M&E plans
- Merchandising plans
- Landlord approval packs
- Scoping documents
- Detailed design for manufacture
- Specification management
- Local authority approval
