Jaeger’s flagship store in Regent Street in London has opened a store within the store, creating a contemporary new retail space on its refurbished second floor for ready-to-wear, jewellery and accessories. The innovative Boutique Gallery will host collections from young, contemporary British designers alongside more established designers, as well as Jaeger’s own Boutique by Jaeger range.
Established labels such as Orla Kiely will mix with up-and-coming less well-known names, offering a space in a coveted retail location for brands who may not otherwise have that opportunity in Central London.
The collections of what is on offer will be changed regularly, giving opportunities for lots of different designers to show their collections in this clean, light retail space that does nothing to detract from the goods on sale.
Even the coffee bar looks stylish and streamlined. The walls show a collection of iconic Jaeger images through the years for customers to look at as they sip their complimentary refreshments. Jaeger have also installed free WiFi to encourage customers to linger longer in the space as they browse online.