Barber were approached by Ben Fogle’s licensing representatives to create a brand logo for Ben that captured his broad appeal and could be used to launch a new range of apparel and adventure accessories.
The logo has now been applied to Ben’s range of outdoor apparel.
Working closely with Ben, Barber developed several routes and refined them down to a final logo mark that sat comfortably with the various levels of Ben’s adventure experiences, from recreational to the more extreme. This was imperative to avoid potentially alienating Ben’s wide reaching customer base. The logo has now been applied to Ben’s range of outdoor apparel. The focus is on a long term partnership with credible suppliers to ensure a robust strong brand presence and personality in this competitive market.