Davidoff Cigars

Davidoff are the ultimate producer of luxury cigars. They approached Barber to look at updating their travel retail environment and create a store of the future concept to appeal to a younger audience whilst still enticing their loyal customers.

“Delivering luxury retail environments for this exclusive brand who are craftsmen of cigar making. With a rich history we were able to bring in relevant patterns, textures and technology into store to create a unique customer experience.” – Doug Barber, MD

Their rich history is steeped in quality and refinement and our brief was to encompass the rich tradition and heritage of Davidoff and develop this into a contemporary airport ‘stand alone’ retail environment. This was achieved through a clever mix of technology and luxury to appeal to a contemporary audience. We developed a concept that showcased the products whilst capturing the essence of Davidoff cigars as a luxury retailer. The concept was well received by Davidoff as part of their ongoing strategy to embrace retail innovation.