Discovery Expedition

New brand and retail space to showcase lifestyle active brand

Project Summary

Barber were approached to create a new brand and retail store concept for Discovery Expedition.

Project Details

Discovery Network developed a new retail brand initiative; Discovery Expedition, a comprehensive and uncompromising line of technically advanced outdoor lifestyle, accessories, equipment and electronics.

Our role was to create a new brand and retail store concept for launch globally. After the design concepts and retail strategy were developed by Barber, we then created a comprehensive ‘retail branding style guide’ for presentation to franchise partners around the world. The brand has now been successfully rolled out over 180 Discovery Expedition stores in China and Korea based on our concept design.

“This project was an amazing opportunity for us to develop a new brand for Discovery Expedition, customer communication and a range of retail environments from flagship stores, to smaller store formats, pop ups and concessions. The stores now generate over $100 million dollars in the new territories it has launched in.” – Doug Barber, MD

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