African Chemist set up a brand called ‘Goodlife’ in 2014 to bring professional standards of healthcare, beauty products and pharmaceutical advice to the East African market.
“We have been very proud to be involved in such a worthwhile cause to help Goodlife bring a level of professionalism, knowledge and trust to a country that was lacking this high level service before” – Doug Barber
With an initial roll out planned for Kenya, Barber were engaged to develop the Goodlife brand identity, graphic communication, in store messaging, POS, website design, vehicle liveries, staff uniforms and last but not least the retail store design. With a cost effective budget required and ease of manufacture necessary, the brief was set for us to develop the retail proposition to entice and engage new customers whilst making the scheme adaptable for ease of rapid roll out. The first store was successfully launched in Buffalo and we have since rolled out a further 14 sites across East Africa as this new brand begins to build traction and trust with national and international customers alike. Based on the success of the recent openings and customer feedback, there are many more sites planned for Goodlife in the near future.