Nike at Footasylum

Designing visually engaging space for iconic super brand

Nike approached Barber Design to create a window display at two of London’s prime Westfield shopping centres.

Both the White City and Stratford Footasylum stores required visual merchandising treatments to bring the new Nike basketball ‘Dream Team’ range to London shoppers. Alongside the windows, Barber was commissioned to create a concession for the White City store. The newly completed personalised concession space works within Footasylum’s existing interior design, yet enables Nike to feature and highlight key lines and product promotions. It also gives them the flexibility to change the visual merchandising regularly. The new window schemes and concession space were installed in time for the biggest sporting event in London’s history, the 2012 Olympic games.

“Thanks for being a great team to work with” – Retail Brand Operations Manager, Nike