PSP Georgia

Family well-being at the heart

PSP is Georgia’s leading pharmacy chain. Barber Design in association with Co. worked with their core team to develop a new brand and retail strategy.

PSP is Georgia’s leading pharmacy chain. However rather than resting on their laurels they decided that this was the time to refresh their brand identity and further separate themselves from their competition by creating a new retail experience for their entire network of 180 pharmacies. PSP was primarily known as a typical pharmacy but wanted to grow their beauty and baby/family product offer.

Barber Design in association with Co. worked with their core team to develop a new brand and retail strategy based on a core positioning of ‘Wellness’ and created three distinct zones for Beauty, Family and Health