A bit closer to home now with a look at a very colourful new retail design for Baracuta near London’s Carnaby Street. Baracuta are a British clothing label, almost a hundred years old – who have become synonymous with the mod movement as the creators of the perennial classic, Fraser tartan-lined Harrington jacket. Originally called the G9, the jacket – which has proven a mainstay of this cultural movement – has been experiencing something of a renaissance in recent times as it has been adopted by both neo-mods and hipsters alike and has once again become a much sought-after item of clothing in the UK’s fashion capital.
In a street full of black and grey stores, the new Baracuta duck-egg blue storefront immediately draws the eye –and the bold colours continue inside with a neo-retro design throughout, mirroring the brand’s trademark tartan design on the floors and walls, with oversized checked buttons and vintage features. Some of the lighting in store is provided by vintage 1952 Arne Jacobsen Munkegaard spotlights, which are also in duck egg blue and support the harmonious interior colour palette and striking store frontage.
Experiencing a series of revivals during their long fashion career, the Baracuta brand has been around since the late 1930s, before rising in popularity during the sixties as a popular choice for the young man about town. Before being adopted by the mods, the G9 jacket was first popularised by Elvis Presley in the film ‘Kid Creole’ and went on to earn the name ‘Harrington jacket’ after it featured as the main wardrobe staple of Ryan O’Neal’s character Rodney Harrington in popular 1960s US primetime soap, Peyton Place. Now available in a glorious array of colours, the design of the brand new Baracuta store near swinging Carnaby Street in London has been tailored to compliment their colourful display of G9 jackets and other clothes with their bold, bright colours and checked tartan carpets and wall patterns.
The store opened on 13th August on Newburgh Street, so if you like all things mod, tartan or just a pretty colour palette or traditional English clothing brands, we strongly suggest you get down there and check it out!